OddBird is a small company —
a shared vision and brand
that transforms seven remote contractors
into a Web Software Agency.
2016 was a year of big changes for us,
individually and as a company.
We can't distance ourselves from the world we work in,
or the lives of our members, colleagues, and clients.
Software is never neutral,
and neither are we.
There's work to do.
Ongoing education in our industry is a must. Attending conferences is a great
way to learn and network with other industry professionals. Unfortunately,
not everyone is able to attend conferences, but have no fear! Many of the
best conferences post videos online, giving our community an easy way to
learn on our own time from anywhere in the world. Our first video in this
series is a talk by Sarah Parmenter titled “Designing Using Data” given at
An Event Apart Orlando.
How do you select a set of colors that express the attitude of your
brand, look great together, and pass WCAG accessibility standards? How many
colors is too many? This step-by-step guide outlines OddBird's process for
tackling these challenges.
It's important to define your brand goals first and review them throughout
the process. Next, do some research for inspiration. What colors are the
other companies in your field using? Use Paletton to generate a cohesive
color palette. Test color contrast to ensure accessibility. Finally, create
prototypes to make sure you colors work well in context.
How do you choose the best fonts for a brand identity among the thousands
of options available on the interwebs these days? Whether you’re starting
from scratch or rebranding like us, this step-by-step guide can help focus
and direct your process.
First, define your brand goals. Next, explore your options. There are many
excellect resources that offer free, high quality, and accessible fonts; I
list 7 of my favorites in this guide. Create element collages to test your
typeface pairings in context. Finally, vote on the best options with your
I did a live Q&A at SitePoint
back in August.
We talked about
customizing Susy for your needs,
why you might not need a grid system,
other tools I'm working on,
and how to select or build your own toolkits.
It was a wild two-hours
of typing as fast as I could,
and hoping to sound intelligent.
Thanks for asking the questions!