Sondra spearheads the design process
through brand development, user experience design, and usability testing.
She has been creating custom brands
and integrated web graphics for over thirteen years.
She has lead the marketing teams
for a variety of small businesses,
and acted as co-founder and Chief Marketing Officer
of a personal care products manufacturing startup
where she coordinated multiple crowdfunding campaigns
that reached over 200% of their goal.
Sondra is also a multi-media artist, author, and musician –
bringing a unique perspective
to audience engagement and interaction.
So you'd like to start learning design, but the number of tools and tutorials
available is overwhelming. Where do you start? I recommend Paper for
sketching out UX ideas, Practical Color Theory for Coders to
generate color palettes and learn color theory, Choosing the Right Font: A
Practical Guide to Typography on the Web as an introduction to typography,
and Adobe Experience Design for UX prototyping.
If you write code and you want to delve into design, Natalya Shelburne's
Practical Color Theory for Coders will get you up and running with a
beautiful, cohesive, and accessible color palette using Sass color functions,
and teach you why her palettes work so well, all at the same time.
How do you select a set of colors that express the attitude of your
brand, look great together, and pass WCAG accessibility standards? How many
colors is too many? This step-by-step guide outlines OddBird's process for
tackling these challenges.
It's important to define your brand goals first and review them throughout
the process. Next, do some research for inspiration. What colors are the
other companies in your field using? Use Paletton to generate a cohesive
color palette. Test color contrast to ensure accessibility. Finally, create
prototypes to make sure you colors work well in context.
How do you choose the best fonts for a brand identity among the thousands
of options available on the interwebs these days? Whether you’re starting
from scratch or rebranding like us, this step-by-step guide can help focus
and direct your process.
First, define your brand goals. Next, explore your options. There are many
excellect resources that offer free, high quality, and accessible fonts; I
list 7 of my favorites in this guide. Create element collages to test your
typeface pairings in context. Finally, vote on the best options with your
OddBird met for a work retreat in April. On the Oddgenda: grow the company and redesign OddSite. I came home from retreat tasked with reviewing OddBird’s web presence and proposing ways to improve communication about our process and services in order to attract new clients.