Sondra Eby

Sondra spearheads the design process through brand development, user experience design, and usability testing. She has been creating custom brands and integrated web graphics for over thirteen years. She has lead the marketing teams for a variety of small businesses, and acted as co-founder and Chief Marketing Officer of a personal care products manufacturing startup where she coordinated multiple crowdfunding campaigns that reached over 200% of their goal. Sondra is also a multi-media artist, author, and musician – bringing a unique perspective to audience engagement and interaction.

Get Started with Design: 4 Useful Tools & Tutorials

So you'd like to start learning design, but the number of tools and tutorials available is overwhelming. Where do you start? I recommend Paper for sketching out UX ideas, Practical Color Theory for Coders to generate color palettes and learn color theory, Choosing the Right Font: A Practical Guide to Typography on the Web as an introduction to typography, and Adobe Experience Design for UX prototyping.

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Color Theory for Coders

If you write code and you want to delve into design, Natalya Shelburne's Practical Color Theory for Coders will get you up and running with a beautiful, cohesive, and accessible color palette using Sass color functions, and teach you why her palettes work so well, all at the same time.

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Birds Recommend: Performant Parallaxing with CSS 3D

If you'd like to learn how to create parallax scrolling for your website, Paul Lewis' guide to performant parallaxing is the perfect place to start.

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How to Choose Beautiful & Accessible Brand Colors for Your Website

How do you select a set of colors that express the attitude of your brand, look great together, and pass WCAG accessibility standards? How many colors is too many? This step-by-step guide outlines OddBird's process for tackling these challenges.

It's important to define your brand goals first and review them throughout the process. Next, do some research for inspiration. What colors are the other companies in your field using? Use Paletton to generate a cohesive color palette. Test color contrast to ensure accessibility. Finally, create prototypes to make sure you colors work well in context.

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How to Choose Engaging & Accessible Typography for Your Website Brand

How do you choose the best fonts for a brand identity among the thousands of options available on the interwebs these days? Whether you’re starting from scratch or rebranding like us, this step-by-step guide can help focus and direct your process.

First, define your brand goals. Next, explore your options. There are many excellect resources that offer free, high quality, and accessible fonts; I list 7 of my favorites in this guide. Create element collages to test your typeface pairings in context. Finally, vote on the best options with your team.

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Behind the Scenes: OddSite Brand Process

What follows is an in-depth look at our brand design process thus far as we work towards a new look and feel for this, our OddSite. Details. Confessions. What worked. What flopped. And why.

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Defining Goals, Exploring Possibilities

OddBird met for a work retreat in April. On the Oddgenda: grow the company and redesign OddSite. I came home from retreat tasked with reviewing OddBird’s web presence and proposing ways to improve communication about our process and services in order to attract new clients.

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Let’s Build Something Together!

We want to hear all about your software ideas. Fill out our contact form, join our public Slack chat, or tweet @oddbird to start the conversation.